Privacy Policy
Last updated: June 27, 2014

Thane Canada, Inc. (“Thane”), understands the importance of the privacy of individuals. Thane is committed to protecting your privacy and providing a safe online experience. This privacy policy outlines the information Thane collects through our Website located at and its related subdomains, services, and tools linked to (“Website”), our call centre and through other interactions with our customers, and how Thane will use, disclose, and otherwise manage that information.
Thane reserves the right to make changes to this privacy policy at any time, and such changes will be effective immediately upon being posted on the Website. Each time you use the Website, you should review the current privacy policy and all linked documents. You can determine when this privacy policy was last revised by referring to the "LAST UPDATED" legend at the top of this privacy policy. Your continued use of our Website will indicate your acceptance of the current privacy policy.

1. Information Thane Collects & Uses

We collect personal and non-personal information that you provide us when using our Website, such as when you submit product reviews, participate in customer surveys, blogs, or message boards, initiate the purchase process or purchase Thane products and communicate with our Customer Service Department. Thane will only collect, use and disclose your personal information with your consent, except where otherwise permitted or required by law. The method of consent will be appropriate for the type of personal information involved and the purposes for which the personal information will be collected, used, or shared.

2. Product Purchases

When you place an order on our Website or through our call centre, you will be asked to supply personal information, such as your name, address, telephone number, email address, credit card information, billing address and shipping information. We use this data to process and ship your order, and to send you order and shipping confirmations via email. Thane will collect such information only when you provide it to us voluntarily, although you cannot place an order without doing so.

3. Surveys

From time to time, we may offer you the opportunity to participate in one of our surveys or other customer research. We may collect personal information such as your name, phone number, and email address as well as other information you provide when you participate in our surveys or other customer research. We use this information to help us understand our customers, and to enhance our product and service offerings.

4. Product Reviews

We may collect your name, email address, and any comments, suggestions and other feedback you provide as product reviews or postings to our blogs or message boards. We may use your comments, suggestions or feedback to monitor and/or improve our product and service offerings and our Website and we may post your comments, using your first and last name, on the Website. Please remember that any information that you provide in these comment areas is accessible to the public, and you should exercise caution when deciding to disclose any personal information about yourself or anyone else.

5. Website Information

We also collect information about users of our Website. For example, we collect and store certain information automatically whenever you interact with our Website, including your IP address, browser information, and reference site domain name. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve our Website and to provide our customers with a fulfilling shopping experience.

6. Cookies

A cookie is a small, removable data file that is stored by your web browser on your computer. We use cookies to allow you to place an order on our Website, and allow us to enhance and personalize your online browsing and shopping experience. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our Website.

7. Ads

We may share certain information such as your location, browser and cookie data and other data relating to your use of our Website with third-party ad servers or ad networks to deliver ads that may be of interest to you. These third-party ad servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on our Website and other third-party sites, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data identifiers and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Website and other third-party websites, and to measure the effectiveness of their ads and to personalize the advertising content. This privacy policy does not apply to the activities of third-party ad servers, ad networks, or advertisers. For more information, and to opt-out of receiving personalized ads from certain third parties, visit any of the opt-out tool available through the Network Advertising Initiative (NAI) website (, the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising website (, or the Digital Advertising Alliance of Canada’s Self-Regulatory Program for Online Behavioural Advertising website (

8. Sharing Information with Third Parties

We may transfer personal information about you to third parties in Canada, the US or other jurisdictions that provide services to us and who agree to maintain the confidentiality of such information in accordance with this privacy policy and use the information only in connection with the services they provide. Examples of these services may include payment processing and authorization, fraud protection and credit risk reduction, order fulfillment and shipping, website evaluation and data analysis. We may need to share personal information with such third parties so that they can perform these services; however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services. For additional information on the way in which our service providers treat your personal information, contact us as set out below.
With your consent, we may share lists with third party marketers (and/or brokers who work with them) that may contain your personal information to allow such marketers to contact you and other individuals included on the list with offers and/or information which they believe may be of interest to you and such other individuals. Thane makes no representations or warranties whatsoever regarding these marketers and/or the products or services they are offering. You may have your name removed from any such lists by sending an e-mail to with “Please remove me from all Third Party Marketer Lists” in the subject line.
Thane, our affiliates and our Canadian, US and other service providers may disclose personal information if we believe in good faith that the law or legal process requires it, we have been advised to do so by our legal counsel, we have received a valid administrative request from a governmental or law enforcement agency, where such disclosure is necessary to protect the rights, property or safety of Thane or any of our affiliates, business partners, customers or others, or as otherwise permitted or required by applicable law.
As with any business, it is possible that as our business develops we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, information about our customers may need to be disclosed. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the privacy policy currently in effect at the time of the applicable transaction.

9. Emails

From time to time, we communicate to Thane customers by email or other electronic messaging to inform them of special announcements, special offers that might become available, and other information we believe will be of interest to them. We may also email customers to request that they participate in a survey to determine whether they are satisfied with their purchase. You can easily unsubscribe any time you want by following the instructions contained in the email or contact Thane as described below. We also use your email address to confirm the placement and shipment of your order, and to respond to any inquiries you might make online. It takes some time to implement requests to opt out of receiving Thane emails, so you may still receive electronic communications from Thane for up to 10 business days after your request is received. Please note that even if you unsubscribe from receiving marketing or promotional electronic messages from Thane, you may continue to receive transactional and account related messages from us.

10. Mobile Messaging/Texts

From time to time, we may communicate to Thane customers by mobile messages to inform them of special announcements, special offers that might become available and other information we believe will be of interest to them. By opting in to receive Thane’s mobile messages, you are expressly consenting to receiving such messages. To unsubscribe from SMS, MMS or other mobile messaging, please follow the instructions in the messages you receive or contact Thane as described below.

11. Customer Service

You may contact Thane’s Customer Service Department by calling the number below or emailing us by completing the customer feedback form at When you contact us with a comment, question, or complaint, you may be asked for information that identifies you (such as your name, address, and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may also retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions. Except as provided in this privacy policy, the information you provide to our Customer Service Department is not shared with anyone without your consent.

12. E-mail to a Friend

Users of our Website may have the opportunity to email links to their favorite product pages on our Website to their friends or family. AddThis Inc.’s web tool that performs the “e-mail a friend” functionality that is operated under their privacy policy (link to, Terms of Use (link to , and Data Collection and Opt-Out terms (link to Please visit for more information.
In order to accomplish this, you must provide Thane with each such friend’s name and email address. We only use this information to send your friends links to product pages which you request that they receive. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the email.
Accessing or Updating Your Personal Information
You may access, update, or correct your personal information in our custody or control, including your name, address, email address and phone number, by contacting our Customer Service Department (see below). Subject to exceptions set out under applicable law, we will accommodate a request to access, update or correct your information.

13. Security

We have implemented measures designed to protect personal information in our custody or control. We maintain reasonable physical, technical, and administrative safeguards in an effort to protect personal information from loss, misuse, unauthorized access, use, disclosure or modification. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure.

14. Children’s Privacy Protection

Our Website is a general audience site that is not specifically designed or targeted at children. Persons under 13 years of age are prohibited from using our Website unless supervised by a parent or guardian. Thane does not knowingly collect, use or disclose personal information about site visitors under 13 years of age. If we become aware that we have inadvertently received personal information from a person under the age of 13, we will delete such information from our records.

15. International Users

Please note that our Website is hosted on computer servers located in the United States. Your use of our Website or submission of any personal information will therefore constitute notice that your personal information will be transferred outside of Canada.

Questions or Comments

If you have any questions or comments about this privacy policy or the manner in which we collect, use, disclose and otherwise manage your personal information, please contact Thane at:
By Mail:
Privacy Officer
Thane Direct Canada Inc.
5255 Orbitor Drive, Suite 501
Mississauga, ON L4w 5M6
(877) 771-7017 (Monday through Friday 8:30 a.m. to 5:00 p.m. Eastern Time)
Please allow 2 to 3 business days for a response to your email inquiry.